Hong Kong launches halal Q mark in bid to tap growing global Muslim market

New certification developed in partnership with Islamic community aims to promote consumer trust and open doors to $2 trillion halal economy.

By Abdullahi Yusuf

In a strategic move to strengthen its position as a halal-friendly destination and better serve its growing Muslim population, Hong Kong has introduced a new halal quality certification known as the “Q Mark.”

The initiative follows a memorandum of understanding signed on Friday between the Federation of Hong Kong Industries and the Incorporated Trustees of the Islamic Community Fund of Hong Kong. The accord aims to pave the way for the development and implementation of halal-related Q mark certification across a wide range of products and services.

Under the new framework, goods and services bearing the Q mark will be officially certified by the Islamic Community Fund and verified to meet globally recognised halal standards.

Federation chairman Steve Chuang Tzu-hsiung expressed confidence in the collaboration, stating that the Q mark has long been a pillar of consumer trust in Hong Kong and beyond. “I have faith in helping Hong Kong to develop the Muslim market under this cooperation,” he said.

Chuang underscored the vast potential of the global halal economy, pointing out that Muslims make up over 2 billion people — approximately 25 per cent of the world’s population. “The collaboration with the [fund] will empower the community to capitalise on the opportunities brought by the Muslim market,” he added.

The new certification is expected to benefit both local consumers and Muslim tourists, as Hong Kong seeks to enhance inclusivity and diversify its economy through religiously compliant services and offerings.

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