Welsh Lamb Poised for Global Growth in Muslim Markets, Expert Says
By Abdullahi Yusuf
Builth Wells, Wales, United Kingdom — Welsh lamb has strong growth potential in Muslim markets both within the UK and internationally, according to Dr. Awal Fuseini, Halal Sector Senior Manager at the Agriculture and Horticulture Development Board (AHDB).
Speaking at the Hybu Cig Cymru – Meat Promotion Wales (HCC) annual conference held in Builth Wells, a town in Wales, Dr. Fuseini highlighted the growing demand for lamb meat within the Muslim community in the UK and beyond.
“Looking at the United Kingdom alone, there are 3.9 million Muslims, and our research suggests that 80% of them eat lamb at least once a week,” he stated.
This figure contrasts sharply with the general UK population, where only 6% of households buy lamb weekly. Despite a decline in lamb consumption across the broader UK market, demand is steadily increasing within the Muslim community, creating a valuable growth opportunity for the industry.
Dr. Fuseini also pointed out high-potential export markets such as France, the USA, the UAE, and Saudi Arabia, which remain largely untapped by British lamb producers. He urged the industry to take the Middle Eastern market “really seriously,” describing it as a “premium market” where consumers are willing to pay significantly more for top-quality lamb.
“The Saudi market presents the biggest single opportunity due to the region’s wealth and booming tourism sector,” he added.
Within the UK itself, Dr. Fuseini noted that approximately 70% of the country’s lamb production already meets Halal standards. However, he encouraged producers to strengthen assurances about their products to better meet Muslim consumers’ expectations, particularly young buyers concerned about sustainability and ethical sourcing.
“The supply chain must ensure that assurances around the supply meet all of the Muslim community’s expectations and that environmental credentials are clearly communicated,” he said.
He also pointed out that while independent butcher shops remain the primary distribution channel for Halal lamb, expanding into major supermarket chains could boost sales even further.
With increasing domestic demand and untapped global markets, Welsh lamb appears well-positioned for future success in the Halal sector.
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